Amber Heard is raising awareness of domestic violence with a new PSA released months after settling her divorce with Johnny Depp, whom she previously accused of abusing her throughout their short marriage.
Heard speaks about what abuse feels like in the two-minute video released Friday, on the International Day for the Elimination of Violence against Women, in partnership with the Girl Gaze Project.
The actress never mentions Depp in the video ― she is reportedly bound by a confidentiality clause per their divorce agreement ― but it’s clear that she’s speaking from experience.
“I guess there was a lot of shame attached to that label of ‘victim,’” Heard says in the video.
“It happens to so many women. When it happens in your home, behind closed doors, with someone you love, it’s not as straightforward. If a stranger did this it would be a no-brainer.”
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Free Yourself Global
At Transcendent Media Capital we are committed to raising awareness of domestic violence against both men and women worldwide with the aim of ending this pervasive issue. Our campaign Free Yourself Global explores the enculturation of violence through families over generations, and how does one, whether the abuser or the abused, interrupt the pattern of violence? This for-profit campaign will contribute over half the proceeds directly to our affiliate organizations combating this pandemic and supporting victims and recovering abusers. We also aim to connect these groups to share resources, tools, ideas, and collaborate. Currently organizations from over 68 countries around the world have officiated their support of Free Yourself.
More importantly, this initiative hopes to bring together all of the voices of the participants of domestic violence, including recovering abusers, victims, children, educators, support agencies and health professionals, law enforcement agencies, politicians, celebrities and social entrepreneurs who work to aid in this cause. It is in this aim that “Free Yourself” inspires us. When all stakeholders come together in a grass roots forum, we strengthen our ability to understand, address, and end the cycle of domestic abuse.
Funded by a combination of private equity funding and corporate sponsorship, this campaign is an example of social entrepreneurship in action. Share your story with us using the hashtag #FreeYourselfGlobal or on our website freeyourselfglobal.com.
For more information on how to become involved in this breakthrough campaign, email firstname.lastname@example.org